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American Giant
Email Marketing
Paid Social Advertisement
Retail/Fashioin
Email Marketing
Paid Social Advertisement
Retail/Fashioin
American Giant is an American-Made clothing company based in San Francisco. They create durable clothing that is built to last. One of their most popular items are their hoodies and sweatshirts. For this project, I produced an email campaign and adjoining social media ads to showcase new colors for their classic hoodie.
In both the email and the social posts, I used tactile elements (i.e. tape, paper, their handwritten typeface) to add to the personable feel. A GIF was also created to showcase all angles of the sweatshirt, as well as all of the new colors.
In both the email and the social posts, I used tactile elements (i.e. tape, paper, their handwritten typeface) to add to the personable feel. A GIF was also created to showcase all angles of the sweatshirt, as well as all of the new colors.
![](https://freight.cargo.site/t/original/i/57333e9a6a4a2a19222a220a509929ea90d6b0f19fb81afb4584d06df991e60c/1-1.jpg)
![](https://freight.cargo.site/t/original/i/20aac9991b95cf011538d859db4e8cbf56bc5de5332ccbd33f85ad1305b6e31e/1-2.jpg)
![](https://freight.cargo.site/t/original/i/b9b440982a385b8cd78c2c1a583b0ce3d3d122ca82d12564c403b645e4c52124/ES_AmericanGiant.gif)
![](https://freight.cargo.site/t/original/i/5580e3463e15cf3292a068178448f678fe6c3002db3ce095a2b0ee40bc5d6fbe/ES_Email.jpg)