American Giant
Email Marketing
Paid Social Advertisement
Retail/Fashioin
Email Marketing
Paid Social Advertisement
Retail/Fashioin
American Giant is an American-Made clothing company based in San Francisco. They create durable clothing that is built to last. One of their most popular items are their hoodies and sweatshirts. For this project, I produced an email campaign and adjoining social media ads to showcase new colors for their classic hoodie.
In both the email and the social posts, I used tactile elements (i.e. tape, paper, their handwritten typeface) to add to the personable feel. A GIF was also created to showcase all angles of the sweatshirt, as well as all of the new colors.
In both the email and the social posts, I used tactile elements (i.e. tape, paper, their handwritten typeface) to add to the personable feel. A GIF was also created to showcase all angles of the sweatshirt, as well as all of the new colors.
